About Us

MY STORY

Hi! I am Pooja “Naam to suna hoga?”
Haan ?

But let me tell you that nothing other than my name is common about me
With a PhD in Food Science & Nutrition, I thought that pregnancy and breastfeeding will be a cakewalk for me! I knew more about Nutrition that most others, right? But…. I was WRONG. The PhD tag did NOT help me tide through these critical phases. I gained 15+kgs during pregnancy (maybe due to lack of natural foods in the U.S.A. ) and struggled through breastfeeding. Especially with breastfeeding, I was extremely lost and helpless feeling vulnerable to give-in to formula feeding using bottles. I remember the multiple visits to the lactation consultant breaking down each time. She guided me patiently but back at home, I was lost again with family pressures to do anything to prevent my son from crying

(did not understand that babies are meant to cry!). Just when I had lost all hope, I called my friend in India who is also a breastfeeding counselor (Neha Arora). She motivated me to continue breastfeeding no matter what and that's when I developed this UNMOVING conviction in breastfeeding. And at that moment, I decided that I would never want any other mother to suffer. There must be a Neha for every Pooja !

My legal license to guide mothers on breastfeeding came in 2017 when I completed the IYCF (Infant & Young Child Feeding) counseling specialist training by BPNI (Breastfeeding Promotion Network of India). Thus, was born Nourish 1000 Days in Feb 2018 , an organization to provide counseling and support to mothers in nutrition for the first 1000 days of their baby’s life i.e. from conception to 2 years of age. Through this platform, we could reach out to mothers across the globe. Without any advertising, but only word-of-mouth publicity, 1000+ mothers got added to our whatsApp support groups in just six months! Based on our mother’s needs, we designed unique offerings like Bottle-to-breast package, Boost milk supply & baby weight gain, First foods workshop, Complementary feeding package, Toddler Nutrition packages, postpartum nutrition plans, sleep strategies, and much more. We have launched the FIRST EVER e-learning antenatal course on “Preparing for breastfeeding during pregnancy” to help mothers access information on breastfeeding and baby care from the comfort and safety of home.

It's been a thrilling ride with creative problem solving and smart communication strategies put to test and I am loving every MOMENT of this. I invite you to join me in my mission to improve the statistics of infant and young child feeding practices in India!